The concept test, or evaluation of concepts, is a model of quantitative market studies that enables the testing of ideas that will later become products, prior to the release of the same. Through this research model, the client can discard those ideas of products that lack acceptance in the market,Continue Reading

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The product test, or evaluation of products, is a model of quantitative market studies that makes it possible to test products before they are released to the market. Through this research model, the client can discard those product ideas that lack acceptance in the market, or those ideas that doContinue Reading

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